Visionary leaders hire Wheelhouse Group to help them achieve game-changing (and potentially career-defining) business and technology changes.

While our clients are the experts at defining and implementing the solutions, they seek our expertise to ensure that their people are engaged, prepared and onboard. They know that, no matter how big the idea, it will only achieve its full promise with the support of the people who must make it happen.

By focusing on the “people side of change,” we help our clients:

  • Successfully adopt critical technologies and associated process changes
  • Realize the business benefits from major technology investments
  • Enhance the pace and effectiveness of delivery
  • Get better at change – by developing a more mature, adaptable organization and leadership capability

Founded in 2003, Wheelhouse Group is an SBA-certified, woman-owned, small business headquartered in Fairfax, Virginia. Our team consists of senior consultants, who offer extensive experience and bright ideas—and then roll up their sleeves and get things done.

Each team member offers a unique, expert perspective and is handpicked to be part of the Wheelhouse Group. We align just the right resource to ensure the client receives the best talent to address their individual requirements.


Method and Magic Article
GSA PSS Contract #: GS-10F-211AA
Corporate Capabilities Statement

Dun & Bradstreet Survey Results

Clients in a recent Dun & Bradstreet survey rated their overall satisfaction with our services at 98%. 100% of our clients indicated they would recommend our company to others.

Our Leadership Team

<b>Laurie Axelrod</b><br />Founder and CEO
Laurie Axelrod
Founder and CEO
Communications Practice Lead
“When we can help a committed, inspiring leader take the vision out of their own head and embed into the hearts and minds of the rest of the organization, big things get done. It’s thrilling to be part of it.”
<b>Beth McDonald</b><br />Founder and President
Beth McDonald
Founder and President
Change Management Practice Lead
“Our approach has been shown to accelerate the pace of change. When counter-behaviors die and new, enabling behaviors start, that’s when the vision of the program comes to life. It’s rewarding to work with long-term clients and see the changes take root.”
<b>Chris Frothingham</b><br />Partner
Chris Frothingham
Program Management Practice Lead
“The moment when disparate people, plans, agendas and objectives become one—an integrated team with a shared goal. That’s when momentum builds and true progress is made.”
Just wanted to express how great the Wheelhouse Group support is for our project. I have had some things taking me out of the office lately, but we haven’t missed a step thanks to the great support your team provides. Truly we would crumble without Wheelhouse Group. I just wanted to let you know what you already know – your team is stellar and I appreciate them very much.
Wheelhouse Group Client
I want to extend my gratitude to you for all your great work on our vendor presentation. The preparatory sessions truly made the difference in our execution. It was a pleasure working with you.
Wheelhouse Group Client
I am a firm believer that you can’t build support for new initiatives or drive behavioral change with traditional approaches. The unique, integrated change management and communications strategies that Wheelhouse Group applied here played a critical role in the success of several of our HR transformation initiatives.
Wheelhouse Group Client

The Method and The Magic

By Laurie Axelrod and Beth McDonald

Learn more about our unique method for helping people embrace change and the magic that makes it happen.

More Information

“Change is opportunity disguised as discomfort.”
— Katrina Kenison

“Progress is impossible without change, and those who cannot change their minds cannot change anything.”
— George Bernard Shaw

Connect with Us






Mailing Address

11350 Random Hills Road, Suite 800, Fairfax, VA 22030