Since launching in March 2021, we have collected dozens of stories, met amazing change leaders and held a Story Jam in honor of Public Service Recognition Week. And we are just getting started!
Our goal is to continue gathering your stories and lessons learned and distill them into insights and actions that will help our whole community become better at change.
Stories of Change Series
In response to the call for Stories of Change, we received dozens of compelling entries from leaders in business and government. We have reviewed them all and will be sharing the top 5 leadership lessons in the coming months.Check back each month, as we update this page and unveil insights, tips and resources for leaders.
#5 Master Storytelling
For Today’s Leaders, Storytelling is a Skill to Master
The Wheelhouse Group Stories of Change initiative kicked off in March 2021 with the goal of hearing your personal stories of big changes—including leading change initiatives at work, mindset shifts, life transitions, and loss. Over the coming months we’ll be sharing the top insights, ahas, and lessons from the stories you shared.
This first takeaway in our countdown is: stories matter.
Stories are for entertainment, for sense-making, for sharing something important about your values or your identity, for teaching a lesson, or simply—and perhaps most importantly—for connecting. In the workplace and beyond, storytelling is a skill to master. Telling someone that you believe “flexibility is important” is never going to be as compelling as sharing a personal anecdote of a time in your life when you had to be flexible or learned to adapt to a difficult situation—and thrived.
There’s brain science to back this observation. Character-driven stories produce oxytocin, the chemical that enhances cooperation and motivates kindness. It’s no surprise that many of the world’s greatest leaders have been exceptional storytellers. And with a few tips and pointers, we can each learn to more effectively use stories as part of our communications repertoire. Whether you’re preparing for an important presentation, leading a big change effort, or simply wanting to strengthen a relationship, it’s time to brush up on your storytelling.
We have a few pointers to help you improve your storytelling.
- Know the takeaway.
Stories are a dynamic, powerful, and indispensable communications tool. As you think about the story you want to tell, get crystal clear on what the takeaway is. Decide in advance the one thing your listener must walk away with, and focus your details around that takeaway.
- Consider your audience.
As you think about who you’ll be sharing your story with, anticipate their questions and expectations. Consider what common experiences you share and what they do not know—and might need more context. Of all the details you could choose to share as you tell your story, think about which will help you best connect with your audience.
- Practice makes perfect.
How you deliver your story — yes, we’re talking presentation skills 101— makes a difference. As you deliver your story, remember to make eye contact, emphasize your key words, vary your tone and pitch, vary your speed and volume. Test your story a few times in front of a mirror or with some trusted colleagues. Ask for feedback, see what resonates and where you can improve your delivery, and adjust accordingly.
Story Jam Highlights
View highlights from some of our skilled storytellers, including Anne Shepherd of the IRS, at the May 2021 Public Service Recognition Week event.
On May 6th, 2021, during Public Service Recognition Week, we gathered for our first-ever Story Jam to share our Stories of Change, tales of resilience and innovation inspired by the tremendous challenges we’ve all navigated this past year. Our storytellers were six leaders from the government and private sector who enlightened, delighted and enriched us with new perspectives—and hope for the future.
Below is the full video from the 90-minute event, followed by clips of the individual speakers. We strive to communicate in a way that is accessible to everyone. Our Stories of Change video includes an audio description and captions. Here is a full transcript with image descriptions.
Individual Storyteller Video Clips
Amy Fong, a Statistician at the Department of Labor Office of Disability Employment Policy, showed us the power in vulnerability. Her story from her time at the Department of Transportation’s Federal Transit Administration, where she managed programs that support tribal transit, celebrated the benefits of perseverance and patience in pursuit of racial equality.
End-user experience is the main concern for Anne Shepherd, Associate Chief Information Officer for User and Network Services at the IRS. In her story, Anne introduced us to Winnie the Chatbot, AI technology created for the internal IRS technology helpdesk employees to assist in workload management. Winnie’s dramatic journey from suspect to celebrated team member will leave you inspired.
Our event kicked off with award-winning 3rd generation magician and mentalist Dennis Watkins, who told how he recaptured the wonder of magic for himself and his audiences through his virtual magic shows after COVID made the art of live performances disappear.
COVID’s impact on Judith Zawatsky, Assistant Commissioner for the Office of Systems Management within GSA’s Federal Acquisition Service, was profound. Her revelations about motivation, collaboration, and output have changed her definition of what it means to lead an effective team.
Larry Goldberg, Head of Accessibility at Verizon Media, told how his company not only talks the diversity, equity and inclusion talk, it walks the walk. We shared Larry’s pride as he explained how Verizon enabled 95% of their employees to work from home, including employees who needed assistive technology and other accommodations. He also gave an exciting sneak peek into the future of immersive technology for people with disabilities.
The story from Richard Crespin, CEO of CollaborateUp and Senior Associate at the Center for Strategic and International Studies took us into the Southern African Bush to learn how reluctant, distrustful technology adopters warmed up to and embraced modern collaboration tools to prevent wildlife crime and protect the world’s charismatic megafauna.
This past year, we have experienced tremendous challenges and hardship. Yet, we have also seen remarkable stories of resilience and innovation. Our “Stories of Change” initiative helps us learn from our collective experiences and all become better drivers of change.
We are inviting our partners, clients, employees and colleagues to answer these questions: What did you face? What did you learn?