Realizing the full benefit of technology investment requires stakeholder buy-in. We know this, yet so often, people and their natural reluctance to change are overlooked in major IT modernization efforts. Our integrated approach which leverages the principles of change management results in engagement and adoption. With targeted messaging for each audience that is credible, relevant, visionary and instructive, we share the benefits and help tell the stories that show people possibilities. We design innovative communications activities that reach key stakeholders with the right message, enlist them in the conversation, and achieve the desired adoption and behavioral change.