The company needed to more effectively communicate their full capabilities to key federal agencies – ensuring that the clients would view them as the right choice during this time of change. This effort required updated messaging, a refined marketing and advertising strategy and new, more creative tactics for reaching government buyers.
Our team worked with the company to develop the strategy and support the execution of an integrated marketing communications campaign that generated awareness and preference for their services – especially with key stakeholders beyond the CFO office. This new communications campaign included an updated message platform, visual design and advertising concept as well as a set of integrated, appropriately-timed outreach activities to achieve this goal.
The messaging positioned the firm as the best choice to help federal clients meet the challenges they face. The campaign message, building on timely trends in federal agencies, linked the clients’ challenges directly to the firm’s solutions in managed services, technology solutions and systems integration.
Key Outcome/Key Data
The firm’s executive committee approved the brand strategy recommendations as well as execution of the following deliverables:
- A new information architecture, messaging and visuals for the website
- Development of executive-level partnership reports for key clients
- New marketing collateral
- A new print and billboard advertising campaign for DC Metro stations and trade publications
- Updated messaging and visuals across multiple marketing and communications channels.