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Loretta CooperLoretta

Engagement Lead, Internal Revenue Service and Environmental Protection Agency
Practice Lead, Workforce Transformation

Loretta is a trusted advisor and executive coach to successful leaders with nearly 30 years of experience supporting federal agencies and associations in developing strategies for high visibility change initiatives. Loretta’s work focuses on helping leaders and teams build greater capacity for effective results and clarifying purposes, norms, strategies and skill building. She leads our workforce transformation practice to ensure we apply lessons learned to support our clients across government.

A former ABC News correspondent (aka Lauren Rogers), Loretta is the recipient of the prestigious DuPont Columbia Award for Excellence in Journalism, the Edward R. Murrow Award for Outstanding Reporting, and has been recognized by the National Academy for Television Arts and Sciences.

What I love about Workforce Transformation
I love that we can simultaneously bring our experience and expertise to helping clients solve their thorniest problems, while at the same time learn from their unique cultural contexts. I love that moment when clarity strolls into the room and we all suddenly see the challenge in a different way that gives us new opportunities.

What I love about our team
Wheelhouse has always had the ability to attract exceptionally talented people. But beyond that, we have a special “something” that happens when our creativity and problem-solving ramps up to meet our client’s challenges. Somewhere along the way we inevitably find ourselves laughing with our clients, moving them closer to their goals and have the joy of hearing them say, “you guys are great!”



I walked into a newsroom the first time when I was 14 years old and spent most of the next 30 years in newsrooms around the world. As a journalist I learned the value of asking the next question, always being curious and constantly learning. These are the qualities that I bring to helping our clients solve their most complex and pressing problems.